As a business owner or marketing professional, you know that LinkedIn is a powerful tool to help you connect with potential customers and clients. But are you using LinkedIn to its full potential?
Here are some social media marketing tips to help you take your LinkedIn game to the next level:
1. Use keywords in your profile.
Make sure your LinkedIn profile includes relevant keywords for your industry or field. This will help ensure that your profile comes up when people search for those terms on LinkedIn.
SEO isn’t just for websites and blog posts nowadays. Good keyword placement can also help people reach out to you when it comes to certain matters. This is one of the most overlooked parts of setting up a profile on LinkedIn and it’s one that has led to many missed opportunities.
2. Connect with other professionals in your field.
LinkedIn is a great place to network with other professionals in your field. Join relevant groups, participate in discussions, and connect with other users who might be able to help you with your business goals.
This won’t just get you in on the inner circle of the industry, this is also a good way to open up opportunities for you in the future. Don’t forget, LinkedIn is a professional space that thrives on connections.
3. Share interesting and relevant content.
When you share content on LinkedIn, make sure it’s interesting and relevant to your target audience. No one wants to see a sales pitch masquerading as an article, so focus on providing value-added content that will help your connections learn more about their industry or field.
If you can, you should consider posting content from your own blog too. This is a good way to ensure that you are getting more hits on your website and that you’re getting as much exposure as possible.
4. Use images and videos.
People are visual creatures, so using images and videos in your LinkedIn posts can help capture attention and increase engagement.
This is even more important if you’re in fields such as marketing or photography. These industries live on visuals so you should show and not tell the world about your talents.
Interactive and visual content are going to be very helpful for your profile in the long run.1
5. Post regularly.
To really make an impact on LinkedIn, you need to post regularly. Aim for at least once a day, but don’t feel like you need to post every hour on the hour. Once you find a posting schedule that works for you, stick to it.
6. Use hashtags.
Hashtags can be a great way to help your content get found by people who are searching for specific topics on LinkedIn. Use relevant hashtags in your posts, and be sure to check out what hashtags are trending in your industry so you can join the conversation.
7. Seek out opportunities to guest post.
If you’re looking for ways to reach a larger audience on LinkedIn, consider guest posting on other users’ profiles or pages. This is a great way to get your name and your brand in front of new people, and it can also help build up your credibility and expertise.
8. Run a LinkedIn ad.
LinkedIn offers a variety of advertising options that can help you reach your target audience. If you’re not sure where to start, consider running a Sponsored InMail campaign or Promoted Post.
This isn’t too expensive too. The returns of LinkedIn ads are well worth it considering that you’re spending a small amount to set up ads for your profile.
By following these social media marketing tips, you can maximize your LinkedIn presence and reach your business goals. So what are you waiting for? Get started today!